Bandai America, its parent company, is launching the new Tamagotchi Pix. The core remains the same: an egg shape, three buttons, with the goal of raising a virtual pet. It goes through different life stages, such as hatching from an egg, and demands attention, like asking to be fed or played with. It dies a few days later.
There’s also an explore mode, where other Tamagotchi friends will pop up to do activities with your virtual pet. You can schedule «playdates,» and connect with a friend’s device through a Tama Code. But, like the original version, there’s no WiFi connection required to connect to your Tamagotchi.
The $59.99 toy, available for pre-orders now, goes on sale in July.
«We do have plans for the next couple of years to continuously bring new items into North America,» Badie said.
In its almost 25 years in the market, the company said it’s sold over 82 million Tamagotchis globally. The brand first launched in 1996 in Japan, and came to America the following year.
Unlike the United States, Tamagotchis never needed to make a comeback in Japan. The Tamagotchi brand has had regular launches in Japan, becoming a staple children’s toy in the country.
«Just like here in America, there’s certain products that all kids play with. This is that product … for them in Japan,» Badie told CNN Business in 2019.
CNN Business’ Shannon Liao and Kaya Yurieff contributed to this report.