«Speak freely and express yourself openly, without fear of being ‘deplatformed’ for your views,» Parler’s homepage read. Content from before Parler vanished no longer seems to be available. In its first post on the platform Monday, Parler’s own account welcomed users back and said: «We will not be canceled,» followed by an emoji of a flexing bicep.
The website’s return marks the reopening of the social network after revelations that some of the US Capitol rioters had organized on Parler prompted major tech platforms to cease doing business with the company.
The community guidelines still maintain that the platform will try to remove content as little as possible, showing how the company is attempting to balance its pitch to users as a haven for unrestricted speech with the scrutiny it’s faced for its role in enabling violent extremists to organize.
«In no case will Parler decide what [content will] be removed or filtered, or whose account will be removed, on the basis of the opinion expressed within the content at issue,» according to the community guidelines.
The document adds that Parler expects users to curate their own feeds by using platform-provided tools such as muting or blocking users and keywords.
Now, in its latest incarnation, Parler directs traffic to an IP address linked to a California-based cloud services provider called SkySilk.
Parler didn’t respond to a request for comment.
In a statement to CNN Business, SkySilk said it believes Parler is «taking the necessary steps to better monitor its platform.»
«Skysilk does not advocate nor condone hate, rather, it advocates the right to private judgment and rejects the role of being the judge, jury, and executioner,» the company said. «Unfortunately, too many of our fellow technology providers seem to differ in their position on this subject. … SkySilk will support Parler in their efforts to be a nonpartisan Public Square.»